I’ve been reading Eli Pariser’s The Filter Bubble: What the Internet Is Hiding from You.

It’s staggering stuff, with some real serious social implications. If you want to understand more about how the big search engines are using your data, and how it is effecting you directly, then this is a must read.

If you don’t have the time, check out the TED talk (http://www.thefilterbubble.com/ted-talk), I guarantee it is worth 18 minutes of your time.

Check it out at the Book Depository:
The Filter Bubble: What the Internet Is Hiding from You
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